Olga Goriunova
1 podcasts
22.07.2022
54 MIN
English
Son[i]a #355
Olga Goriunova
Olga Goriunova
In this podcast, scholar and curator Olga Goriunova talks about the shelf life of marketing data, about legal persons and digital subjects, reading statistics as poetry, and the many mysteries of personalised targeting. Olga’s concept of Digital Subjects looks at how machine learning crunches data from search engine queries, e-commerce, social network activity and more into categories... to further enhance marketing tactics, political communication and similar practices.
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