20/06/2016 36' 13''

Cuauhtémoc Medina (Mexico City, 1965) is a historian, curator, and art critic. He has participated in several recent exhibition projects in Spain, including Jeremy Deller’s 'The Infinitely Variable Ideal of the Popular' at CA2M (2015) and Andrea Fraser's 'L’1%, c’est moi at MACBA' (2016). As Chief Curator of the MUAC (Museo Universitario de Arte Contemporáneo) in Mexico, where he participates in a project that seeks to rewrite and expand peripheral historiographies, Medina sees the contemporary world as a field in which contradictory forces are at play, a view that he describes as “a jumble of theory and perfume”. Along these lines, he nurtures moments of intensity that can attract the attention of different audiences and at the same time destabilise social consensus in the long term.

SON[I]A talks to Cuauhtémoc Medina about post-colonialism and fetishisation tactics, about the status of museums in global networks, about the role of the market as disseminator, and about how to fight – and try to finally win – the battle for cultural complexity.

Timeline
01:04 Entering into a contract
02:58 MUAC: contemporary art and university
07:47 Fetishisation tactics
14:45 Every museum is a school
19:29 Postcolonial Pandora’s box
24:09 Conquering the aspirational desire of audiences
27:10 Whenever we’re in the news it’s bad news
31:12 Cultural trafficking in dispute

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SON[I]ACuauhtémoc MedinaCreative Commonspost-colonialismdecolonialism