UTOPIA IS POSSIBLE. ICSID. EIVISSA, 1971. #1
Culture, Counterculture, Design. The path to freedom
Research and interviews: Teresa Grandas. Design and editing: Teresa Grandas, Dolores Acebal and Lucrecia Dalt
This three-part miniseries looks back at the 7th Congress of the International Council of Societies of Industrial Design (ICSID) and pieces together an ensemble narrative based on the testimonies of some of its protagonists.
Forty-one years after the Congress in Eivissa, designers, architects, artists, philosophers and other professionals from the cultural field come together again to reconstruct and analyse the spirit of that adventure. The interviews that are reproduced here were originally recorded on video and are part of the exhaustive research behind the exhibition ‘Utopia is Possible. ICSID. Eivissa, 1971’.
Episode one of this miniseries looks at the socio-political context in which the 1971 ICSID Eivissa experience was conceived during the final years of Franco’s dictatorship, a period in which culture took on a key role in the fight for freedoms. More specifically, design professionals and the design schools that were starting to pop up in Barcelona acted as a driving force and a hub for this desire for change. At the same time, subversive echoes of the hippy movement were starting to arrive in the country from the other side of the Atlantic.
related episodes
POLYPHONIC MEMORIES FOR A SHARED PRESENT #2
In the third and final episode of this miniseries on the Vídeo-Nou collective, Lluïsa Roca, Luisa Ortínez, Xefo Guasch and Carles Ameller explore the material, experiential and sociological circumstances that led Vídeo-Nou to make way for the Servei de Vídeo Comunitari in 1979, and to the disbanding of the group in 1983. In their second incarnation, the group gave rise to new working dynamics that we explore here by revisiting projects such as Renfe-Meridiana (1981) and Los jóvenes de barrio (Young People from the ‘Hood, 1981), while also highlighting the importance of the group’s education and training activities at the time. Emotional testimonies, almost like a coda, recount the recovery of lost video tapes, years after the group had disbanded, as well as the acquisition of the material by MACBA. The conversation also turns to the sometimes complex dynamics that occur when a project conceived as a device for social intervention enters the spaces of art. If there’s one thing that Roca, Ortínez, Guasch and Ameller are absolutely clear on, it’s the fact that archives must be completely democratic and accessible to all. This one’s for you, Xefo.
Polyphonic memories for a shared present #1
In this first episode, we revisit the early days of Video-Nou and its connection with other artists who were also starting to work with video in Catalonia. Hand in hand with Lluïsa Roca, Luisa Ortínez, Xefo Guasch and Carles Ameller, we look at the collective’s relationship with the counterculture, the underground, and libertarian movements. And we consider the particularities of video as a tool for documentary, communication, creation, and protest, with special attention to its uses within the political and social context of the period of the Spanish transition. We explore strategies such as feedback and counterinformation, and we get a behind-the-scenes insight into the making of Video-Nou’s first projects: Gràcia. Espais Verds (February-March 1977) and Campanya política per a la Lliga de Catalunya (April-May 1977), better known as the Video-Bus.
The collapse of manners
The ICSID in Eivissa was much more than an ordinary congress. It was an experience of socialisation that changed the artistic, intellectual and behavioural mindsets of a whole generation of creative workers. In the words of the critic Daniel Giralt-Miracle, what we saw at the ICSID was “the burial of Noucentisme and the birth of the design generation.”
Designing a new type of congress; projecting a new city model
"UTOPIA IS POSSIBLE. ICSID. EIVISSA, 1971" is a three-part miniseries based on the research carried out for the exhibition of the same name. It brings together the testimonies of some of the participants who took part in the 7th Congress of the International Council of Societies of Industrial Design (ICSID), in an ensemble portrait of this collective experience.
Bartomeu Marí, Daniel Giralt-Miracle and Teresa Grandas talk about the research processes and the execution of the "Utopia is possible. ICSID. EIVISSA, 1971" exhibition.